Turning Insight Into Strategy
Within traditional enterprises, leaders speak two different languages - the language of commerce and the language of creativity.
Speaking two different languages doesn't allow for the enterprise transformation both worlds are yearning for. Instead, it's a creative decision-making stalemate.
The Human Need:
Both worlds are searching for a way to communicate with each other - a shared language.
Adobe is the language of creative business.
They're role in their enterprise communications is to teach it.