Turning Insight Into Strategy

The Insight:

Within traditional enterprises, leaders speak two different languages - the language of commerce and the language of creativity.

The problem:

Speaking two different languages doesn't allow for the enterprise transformation both worlds are yearning for. Instead, it's a creative decision-making stalemate.

The Human Need:

Both worlds are searching for a way to communicate with each other - a shared language.


The Strategy

Adobe is the language of creative business.

They're role in their enterprise communications is to teach it.