Live Client, Pitch Winner:

The used car industry is broken, but Carvana was born to fix it.

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With a rise in new entrants in the online used car buying & selling space, Carvana was no longer “The New Way to Buy a Car”. They came to us asking what’s next and shared their initial strategic direction - “designed to deliver delight”. But this category was far from delightful, it was more like gambling four grand and forty eight months against the house. So, we envisioned a world where Carvana rose above the games.