What’s a sentiment sprint, you ask?


A sentiment sprint is an interactive way to get qualitative and quantitative research on a topic of your choosing. My formula? Four divergent exercises that take five minutes total.

What did we do for Carvana?

01. A Madlib Style Screener for Segmentation Purposes

02. Used Car Word Association to Get At Perception

03. Comic Book Storyboarding to Understand Experience Expectation

04. Car Word Definitions to Learn Fluency with Terms