What’s a sentiment sprint, you ask?
A sentiment sprint is an interactive way to get qualitative and quantitative research on a topic of your choosing. My formula? Four divergent exercises that take five minutes total.
What did we do for Carvana?
01. A Madlib Style Screener for Segmentation Purposes
02. Used Car Word Association to Get At Perception
03. Comic Book Storyboarding to Understand Experience Expectation
04. Car Word Definitions to Learn Fluency with Terms