Role: Research Design, Strategy, Naming
Partner-in-Crime: Brit Kern, XD

Two entrepreneurs wanted to launch their pickleball-centric eatertainment concept with a unique point-of-view that branded both the sport & the space. After spending some time on the court & with customers we realized the elevated level of interaction & interior design was what made the idea so special. So, we leaned in. We named, positioned, and designed an identity to own interactive play.


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There’s a lot more where this came from, but we won’t spoil the surprise.