Yankee Candle sells every scent you can imagine, and then some.

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As a result, people found the sheer size of their selection and the in-store experience overwhelming. While many were steering clear and spending on other brands, a core group continued to fuel the financial fire. We were tasked with growing that number by making the Yankee Candle retail experience something everyone could enjoy. To do that, we tapped into the irrational love in all of us.